Polar Vortex Burrito

Marketing is not an exact science; but here is a scientific fact:  If you put “Get Some Burritos” on your store front, at least 100 times out of 100 I will stop in for a burrito.  Seriously, there have been studies performed, and I have never once ended up without a burrito.  This is why I found myself inside this lovely establishment after wandering the cold winter streets of Madison Wisconsin on Tuesday at lunch time.

Get Some Burritos was started 4 months ago next to the Plaza Bar on Henry Street at the site of the old 4-Star Video.  With the inception of Netflix and On-Demand Programming, the family video store is a dying institute that has become almost completely obsolete.   I have a short-term dream that every out-of-business video store across America will be transformed into a burrito joint.  Wouldn’t that be a wonderful America?  Every town would have at least one burrito joint, and many new burrito joints would be available near some of the hippest areas of town.

This of course will only be trumped by my long term vision that there will be a Netflix equivalent for the burrito.  Can you imagine, for the small fee of about $8/month, we could stream burritos out of our TVs and onto our dinner plates.   Of course, with burritos so easily available, this would force all of these new, afore mentioned burrito joints back out of business, but let’s not get too caught up on this unintended side effect.   The technology to stream burritos to our living rooms is at least months if not weeks away!

Now, back to the burrito, I ordered a Badger Burrito.  This is  their full Carne Asada Burrito that is then over-stuffed full with steak fries.  The burrito was wonderful, and very Wisconsin in its essence.  By “Wisconsin in its essence” I mean that it takes a food that is already wonderful and glutinous, and pushes it over the cliff.   This follows the model of a Cheese Curd, where some Wisconsinite looked at a huge ball of cheese and did not think it was delicious or unhealthy enough, so they decided to deep fry it for that extra push over the cliff.  I believe this, much like the Badger Burrito, is a stroke of genius.  If you find yourself on Henry Street in Madison, do not pass this by, go inside and get yourself a Badger Burrito.

Back to the article title, why was this named Polar Vortex Burrito?  Honestly, I am not sure.  If you have any thoughts let me know.  Maybe I can include your thoughts when I write my upcoming piece “Polar Vortex Burrito #2”.